TrueVisit vs CHEQ
CHEQ is a broad enterprise security platform that covers ad fraud and affiliate fraud among six product suites. Its self-serve sibling ClickCease is the closer comparison, and it still starts well above TrueVisit.
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The short answer
Choose CHEQ if you are a mid-market or enterprise marketing or security team that wants one vendor covering bot traffic, lead quality, tag management, and privacy compliance under a single contract. Choose TrueVisit if you are an affiliate marketer or small publisher who wants traffic verification specifically, self-serve, without a sales call.
What CHEQ does
CHEQ describes itself as a go-to-market security platform, sold to more than 15,000 companies through six product suites: Acquisition, Analytics, Form Guard, Manage, Enforce, and Agent Intent. It claims to process 6 trillion signals a day at a 0.009 percent false positive rate. Its affiliate fraud page targets affiliate program managers directly, the same buyer TrueVisit serves. Checked August 26, 2026.
CHEQ does not publish pricing for its main platform. Third-party contract data aggregated by Vendr and republished by Spendhound puts the median annual contract near $28,000, with a range from about $7,800 to $180,000 a year depending on scope, figures CHEQ itself has not confirmed. Checked August 26, 2026.
CHEQ also owns ClickCease, sold separately as a self-serve click fraud tool for Google, Microsoft, and Meta ad accounts, with public monthly pricing and a 7-day free trial. It is the closer comparison to TrueVisit on how you buy it, though it protects ad clicks on those three networks rather than verifying and attributing a whole site's traffic. Checked August 26, 2026.
Where the two differ
| CHEQ | TrueVisit | |
|---|---|---|
| Main platform pricing | Contact sales, third-party data puts the median contract near $28,000 a year | From $5 per month, published on the pricing page |
| Self-serve sibling (ClickCease) | From $69 a month, billed annually, 7-day trial | From $5 a month, 7-day trial, no credit card |
| Scope | Six suites: acquisition, analytics, lead quality, tag management, privacy, identity | One job: verify and attribute traffic |
| Names the specific bot | Not documented on its public site | Yes, with the evidence for each verdict |
| AI crawler reporting (GPTBot, ClaudeBot) | Not a documented feature | A dedicated screen, fed by server-side collection |
| Typical customer | Mid-market and enterprise, 15,000 companies claimed | Affiliate marketers and small to mid publishers |
What CHEQ does better
- One contract that also covers lead quality, tag management, and privacy compliance, useful for a team that would otherwise buy four separate tools.
- A dedicated affiliate fraud product built for program managers running large partner networks, with an account team behind it.
- A claimed 6 trillion signals a day of scale no self-serve tool this size can match.
- ClickCease gives it a real self-serve entry point most of this list does not have, even though it is priced well above TrueVisit at every tier.