TrueVisit vs Fraudlogix
Fraudlogix runs one of the larger ad-fraud sensor networks in the industry and does publish real pricing on two of its three products. It reports invalid traffic in aggregate, by source, not visit by visit.
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The short answer
Choose Fraudlogix if you are a DSP, SSP, ad network, or large publisher and want a sensor network built on a large share of global internet traffic, with a genuinely free post-bid IVT report. Choose TrueVisit if you are an affiliate marketer or small publisher who needs a verdict on one visit at a time, not an aggregate percentage by source.
What Fraudlogix does
Fraudlogix operates a large ad-fraud detection sensor network, monitoring roughly 300 million URLs and describing its coverage as about 25 percent of global internet traffic. Named clients include Dentsu, Comcast, Publicis Groupe, and ZoomInfo, which puts its typical customer well above an individual affiliate account. Checked August 26, 2026.
Unlike the other two enterprise tools on this list, Fraudlogix publishes real numbers for two of its three products, on its own site. Its post-bid Programmatic IVT Detection pixel is free with no volume cap and a self-serve signup. Its pre-bid IP blocklist is quoted as a flat monthly fee on request rather than a per-impression charge. Third-party pricing pages, not Fraudlogix's own site, list its separate Bot and Fraud API as free up to 1,000 monthly queries, then $350 a month up to 10,000, then $950 a month up to 100,000, with custom pricing above that. Checked August 26, 2026.
Fraudlogix reports invalid traffic using the same GIVT and SIVT vocabulary TrueVisit uses, split by traffic source, alongside viewability, brand safety, and domain spoofing in the same pixel. What it does not do, based on its own published material, is name a specific bot or attach a reason to one visit; the report is a daily aggregate by source, not a row-level verdict. Checked August 26, 2026.
Where the two differ
| Fraudlogix | TrueVisit | |
|---|---|---|
| Pricing | Free post-bid IVT reporting, a separate API published up to $950 a month, pre-bid blocklist custom | From $5 per month, one price for everything |
| Signup | Self-serve for the post-bid pixel and the API, a sales call for the pre-bid blocklist | Self-serve for everything, 7-day free trial, no credit card |
| Verdict granularity | Aggregate GIVT and SIVT percentage by source | A verdict on every single visit: human, suspected bot, or confirmed bot |
| Names the specific bot | Not documented | Yes, with the evidence for each verdict |
| Sensor network size | About 300 million URLs, roughly 25 percent of global traffic | Not a comparable claim, TrueVisit measures the sites it is installed on |
| Typical customer | DSPs, SSPs, ad networks, large publishers | Affiliate marketers and small to mid publishers |
What Fraudlogix does better
- A sensor network built on a much larger slice of the open internet, the kind of scale a DSP or SSP actually needs.
- Real published pricing on part of its product line, which is more transparent than either Anura or CHEQ on this page.
- A free lookup tool anyone can use to check a single IP address, no signup required.
- Brand safety and viewability reporting in the same pixel, categories TrueVisit does not cover.