Tips and how-to guides

What to do in the situations this product exists for, in the order you would actually work through them, including the parts where the honest answer is inconvenient.

• How to read a bot traffic spike

  Traffic doubled overnight and most of it is flagged as bots. Here is the order to check things in, and the two mistakes that cost people money at this exact moment.

• Which traffic sources to cut first

  You have a list of sources and a bot percentage next to each. Cutting them in the wrong order costs more than not cutting at all.

• Stop your cache from hiding AI crawlers

  If your AI crawler numbers look impossibly low, your cache is probably answering those requests before anything can record them. This is fixable and costs your readers nothing.

• What to send an ad network for a refund

  Asking a network for credit is a documentation exercise, not an argument. What to include, what to leave out, and what to expect.

• Protecting an ad account from invalid traffic

  For publishers the risk is not wasted budget, it is the account itself. This is what to watch and when to act.