TrueVisit vs IPQualityScore
IPQualityScore is a fraud scoring API you call about one IP or one event at a time, often from your own signup or checkout flow. TrueVisit is a hosted tracker and dashboard that classifies and attributes your own site traffic over time. Some teams use both, for different jobs.
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The short answer
Reach for IPQualityScore when you need a real-time score for a single IP address, signup, or transaction, checked synchronously from your own backend before you accept it. Reach for TrueVisit when you want a hosted tracker on your site that classifies every visit as it arrives and reports the pattern over time: which zone, sub ID, or campaign sent the bad traffic. They solve different problems, and a media buyer running paid campaigns can reasonably use both: IPQualityScore at the point of signup or conversion, TrueVisit on the traffic itself.
What each one is for
| Question | IPQualityScore | TrueVisit |
|---|---|---|
| Scores one IP address or one event on demand | Yes, that is the whole product | No, it classifies visits as they arrive through the tracker or Events API |
| Runs synchronously so you can block before you accept the event | Yes | No, verdicts describe traffic already collected |
| Hosts a tracker on your website | No | Yes |
| Shows a dashboard of your own site's traffic over time | No, lookups only, no historical traffic report | Yes, the main product |
| Attributes bot traffic to a zone, sub ID, or campaign | No, one IP per query, no attribution layer | Yes, the core screen |
| Names AI crawlers such as GPTBot reading your pages | Not a documented feature | Yes, through server-side collection |
| Blacklist export per traffic source | No | Yes, per field, plus an evidence CSV |
| Used outside of web traffic: signup forms, checkout, mobile apps | Yes, its main use case | No, built for web traffic only |
| Entry price | Free for 1,000 lookups a month, paid plans from $99 a month for 5,000 lookups, checked August 26, 2026 | From $5 a month |
How they fit together
- Call the IPQualityScore API from your own backend at the moment that matters: account signup, checkout, or lead form submission, and act on the score before you accept the event.
- Put the TrueVisit tracker on your pages, and wire the Events API for any page an AI crawler reads without running JavaScript.
- Read TrueVisit's attribution screen for the zone, sub ID, or campaign sending bad traffic, and export the blacklist to your ad network.
The two products do not share data today. A team using both runs them as separate checks: one at the moment of signup or conversion, the other across the traffic a site receives over time.
What IPQualityScore does better
- A synchronous, real-time score for a single IP address, signup, or transaction, returned in the same request so you can block it before you accept the event. TrueVisit only reports on visits that already arrived.
- Built for fraud beyond web traffic: account signup fraud, payment fraud and chargebacks, lead validation, and account takeover, not only pageviews from a tracked site.
- A companion suite in the same account: email verification, phone validation, and a malicious URL scanner, all queryable through the same API key.
- A free tier with 1,000 lookups a month and no card required, good for testing a single check before you integrate it, plus CSV batch upload and a manual dashboard lookup for one-off checks.
- In operation since 2011, per IPQualityScore's own site, with a large accumulated IP reputation database built from over a decade of client reporting and honeypots.