TrueVisit vs Lunio
Lunio, formerly PPC Protect, is an established invalid traffic platform covering sixteen ad networks. TrueVisit verifies every visit that reaches your site and is not limited to paid ad traffic.
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The short answer
Use Lunio if you run paid campaigns across many ad networks, not just Google and Meta, and want invalid clicks excluded automatically across all of them at once. Use TrueVisit if you need to verify traffic regardless of channel, including organic, direct, and AI crawler visits, and want the evidence behind every verdict. The two solve adjacent problems, and a media buyer running a large multi-network budget commonly wants both.
What Lunio does
Lunio was founded in 2018 as PPC Protect and renamed to Lunio in 2022. It has raised more than $130 million and reports protecting over 35,000 Google Ads accounts. Checked August 26, 2026.
Lunio can detect an invalid IP on one campaign or ad platform and automatically exclude it across the others, across networks including Google, Bing, Meta, TikTok, LinkedIn, Reddit, X, Yandex, and Naver.
Pricing is not published as a flat rate. Lunio prices as a small percentage of ad spend across Pro, Elite, and Agency tiers, quoted after a 14-day free traffic audit.
Where they differ
| Lunio | TrueVisit | |
|---|---|---|
| Scope | Paid clicks across 16 ad networks | Every traffic source reaching the site |
| Cross-network automatic exclusion | Yes, one invalid IP found on one platform is excluded on the others | Not yet, blacklist export is paste-in today |
| Verdict transparency | A fraud score and exclusion, evidence is not the product focus | Human, suspected bot, confirmed bot, each with a stored reason |
| AI crawler visibility | Not a documented feature | A first class screen |
| Publisher-side invalid traffic risk | No, advertiser-side only | Yes, a GIVT and SIVT split with a risk score |
| Pricing model | A percentage of ad spend, quoted after an audit | Flat, from $5 per month |
What Lunio does better
- Automatic cross-platform exclusion: one confirmed fraudulent IP is blocked everywhere at once, across sixteen ad networks. TrueVisit blocks nowhere automatically yet.
- Eight years of production history, ISO 27001 and SOC 2 certification, and a customer base large enough to publish dozens of case studies.
- Ad network breadth beyond Google, Meta, and Microsoft: TikTok, LinkedIn, Reddit, Yandex, and Naver are all covered.