TrueVisit vs TrafficGuard
TrafficGuard prevents invalid clicks on Google, Meta, and affiliate campaigns before they count. TrueVisit verifies every visit that reaches your site, whatever channel sent it, and reports on AI crawlers TrafficGuard does not track.
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The short answer
Use TrafficGuard if your main problem is wasted ad spend on Google Search, Performance Max, Meta, or affiliate campaigns and you want fraud blocked before the click counts. Use TrueVisit if you need visibility into all traffic reaching your site, including channels TrafficGuard does not touch, plus AI crawler activity and, for publishers, an invalid traffic risk score. Most affiliate media buyers spending heavily on Google or Meta run a prevention tool like TrafficGuard on the ad account and TrueVisit on the landing page itself.
What TrafficGuard does
TrafficGuard is a prevention-first tool: it scores impressions and clicks in real time and can block a source before an ad is even served to it, not only after a click lands. Checked August 26, 2026.
Prevention Mode adds fraudulent IP ranges to a Google Ads account exclusion list through the Google Ads API automatically. Coverage spans Google Search, Performance Max, Meta, and affiliate and mobile user acquisition channels.
Where they differ
| TrafficGuard | TrueVisit | |
|---|---|---|
| Scope | Paid ad channels: Google, Meta, affiliate, mobile UA | Every traffic source reaching the site |
| When it acts | Can block before the ad serves and in real time on click | Classifies each visit after it lands, with a stored reason |
| Blocks IPs inside the ad account | Yes, automatic, via the Google Ads API | Not yet, blacklist export is paste-in today |
| AI crawler visibility | Not a documented feature | A first class screen |
| Publisher-side invalid traffic risk | No, advertiser-side only | Yes, a GIVT and SIVT split with a risk score |
| Entry price | Shield plan from $49 per month for up to $30,000 in monthly ad spend. Checked August 26, 2026 | From $5 per month |
What TrafficGuard does better
- Prevention before the click, not only classification after it. Blocking at the impression level can stop a fraudulent source before it ever costs you a click.
- Direct, automatic exclusion inside the Google Ads account through the Google Ads API. TrueVisit does not push to the ad network yet.
- Purpose built for the media buyer protecting live ad spend, with no visit caps tied to the plan.