What TrueVisit measures
Start here. What the three verdict classes mean, why there are three and not two, and why every verdict carries a written reason.
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The three classes
Every visit TrueVisit records lands in exactly one of three classes: human, suspected bot, or confirmed bot. A confirmed bot is proven, meaning a named crawler verified against a published IP range, a self declared automation tool, or a client that failed a verification it claimed to pass. A suspected bot is a visit whose behavior scored above our threshold without any single piece of proof. A human is everything left over.
There is no fourth class for AI crawlers. An AI crawler is a bot, so it is reported inside the bot classes and separately by name. Mixing it into its own top level class would double count it.
Why three classes and never two
A binary good or bad verdict forces every uncertain visit into one of two confident looking buckets, and the ones on the wrong side cost you money. If a suspected visit were reported as a confirmed bot, you might block a traffic source that was sending real readers. If it were reported as human, you would pay for traffic that was not.
The middle class exists so uncertainty stays visible instead of being rounded away. Where a number has to be a single figure, such as the traffic quality score, suspected traffic is weighted at half of what confirmed traffic costs, for the same reason.
Every verdict stores its reason
Each classified visit carries a reason string written in plain English, plus machine readable reason codes so the dashboard can group verdicts by cause. A verdict with no reason behind it is worthless to you and dangerous to us.
The user agent identifies as GPTBot. The page was requested but our
JavaScript never ran, so nothing about this client behaved like a browser.
Confirmed as GPTBot: the address is inside OpenAI's published crawler ranges.This matters at the moment it counts. When you take a bot percentage to an ad network to argue for a refund, the number alone will not persuade anyone. The evidence behind each verdict is what does.
What TrueVisit is not
TrueVisit is not a general purpose analytics suite and does not try to replace one. There are no funnels, no user journeys, no session recordings, and no ecommerce revenue reporting.
It is also not an affiliate tracker. It sits alongside Voluum, ClickMagick, or RedTrack: they handle clicks, conversions, and cost, and TrueVisit tells you how much of that traffic was real and exactly which zone, placement, or sub ID sent the rest.